Privacy Policy

Last Updated: 20 September 2025

1. Introduction

Wholesale Trend In Need (“we”, “us” or “our”) operates the website wholesale.trendinneed.com (the “Website”), a business‑to‑business (B2B) and bulk‑buyer marketplace based in India. We are committed to protecting the privacy of businesses and individual bulk buyers who use our Website. This policy describes what information we collect, how we use it, and the rights and choices available under Indian law, including the Digital Personal Data Protection Act 2023 (DPDP Act) and other consumer protection legislation.

2. Scope and Consent

By accessing or using the Website, you consent to the collection and processing of your data in accordance with this Privacy Policy. We will never coerce or mislead you into providing consent. Consent may be withdrawn at any time via account settings or by contacting us. Where we rely on legitimate uses under the DPDP Act or other laws, we will process data only as permitted and will inform you of such purposes.

3. Information We Collect

We collect different types of information depending on whether you register as a business customer (B2B) or an individual bulk buyer:

3.1 For Business Customers (B2B)

• Business name, registered address, GSTIN, and company registration details.
• Contact person’s name, official email address, billing and shipping address, and business phone number.
• Transactional data, invoices, and bulk order history, including goods ordered and quantities.
• Bank account or credit terms (where credit arrangements are authorised).

3.2 For Individual Bulk Buyers (B2C)

• Name, email address, mobile number, and shipping/billing address.
• Payment information such as credit/debit card details, UPI IDs, or other payment gateway details.
• Order history, product preferences, and communication records (emails, messages, feedback).

3.3 Information Collected Automatically

• Device and browser information, IP address, and geographic region.
• Usage data such as pages viewed, time spent on the site, referring/exit pages, and clickstream data.
• Cookies and tracking technologies for analytics and performance. We use tools such as Google Analytics and Microsoft Clarity to analyse user behaviour and improve our services.

4. How We Use Your Information

We use the collected information to:

• Facilitate transactions: For B2B customers, this includes verifying business credentials, offering credit agreements, and processing bulk orders. For individual bulk buyers, it includes fulfilling orders and managing deliveries.
• Provide and improve services: Personalise the Website experience, recommend products, and enhance customer support.
• Comply with legal obligations: Maintain records for tax and regulatory purposes, respond to lawful requests, and enforce our rights under applicable law.
• Communicate with you: Send order updates, invoices, promotional offers, and industry‑related communications. You may opt out of marketing communications at any time.
• Prevent fraud and ensure security: Detect and prevent unauthorised transactions, protect against misuse of our Website, and monitor compliance with this policy.

5. Legal Bases for Processing

We process personal data only when permitted by law. Under the DPDP Act, data may be processed with consent or for legitimate uses. Examples of legitimate uses include voluntary disclosure of data by you, processing for the issuance of invoices or licences, and compliance with legal obligations. We keep you informed about the purpose of processing at the time of collection and provide readily available means of grievance redressal as required under the Act [Act【383481802174595†L130-L147】.

6. Sharing Your Information

We do not sell or rent your personal data. We may share information only under the following circumstances:

• Service providers: Third‑party logistics partners, payment gateways, IT service providers, and professional advisers who assist in operating the Website or fulfilling orders. These service providers are required to maintain confidentiality and use data only for authorised purposes.
• Regulatory authorities: Tax authorities, consumer protection agencies, or courts when required by applicable law, including the Consumer Protection Act 2019 and the Legal Metrology (Packaged Commodities) Rules 2011.
• Business partners: In limited cases for B2B customers, we may share business information with authorised collaborators where non‑disclosure agreements (NDAs) are in place.

7. Data Retention

We retain data only for as long as necessary to fulfil the purposes outlined in this policy and to comply with legal obligations:

• B2B customers: Transaction records and invoices are retained for a minimum of 5–7 years, as required for accounting and tax compliance【933137310266586†L299-L305】.
• B2C bulk buyers: Personal data is retained for up to 10 years from the last interaction or until you request deletion【933137310266586†L304-L305】.

8. Data Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure. Measures include encryption of sensitive data, secure payment gateways, access‑control mechanisms, and periodic security audits. We regularly review our security practices to stay aligned with industry standards.

9. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to improve functionality, analyse traffic, and understand user behaviour. In accordance with the Consumer Protection (E‑Commerce) Rules and the DPDP Act, we seek explicit consent for non‑essential cookies and provide a “Manage Preferences” option. We do not use pre‑ticked boxes, false urgency, or other manipulative interfaces. For details about how we use cookies, please refer to our Cookie Policy.

10. Marketing and Communication Preferences

We may send B2B customers industry updates, product catalogue, and promotional offers. Individual bulk buyers may receive promotions via email, SMS, or push notifications. You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us.

11. Your Rights

Under the DPDP Act, you have the right to:

• Access: Obtain information about the processing of your data and request copies of the data held about you【383481802174595†L130-L147】.
• Correction: Correct inaccurate or incomplete personal data【383481802174595†L130-L147】.
• Erasure: Request deletion when data is no longer necessary or when consent is withdrawn【383481802174595†L130-L147】.
• Grievance redressal: Use our grievance mechanism if you are dissatisfied with how we handle your data【383481802174595†L130-L147】.
• Restrict or object: Object to certain processing activities or request that we restrict processing in specific circumstances.
• Data portability (where applicable): Receive your data in a structured, commonly used format when technically feasible.

To exercise any of the above rights, please contact us using the details provided in the “Contact Us” section.

12. Legal Metrology and Product Declarations

The Legal Metrology (Packaged Commodities) Rules 2011 (as amended) require e‑commerce entities to display certain mandatory declarations for pre‑packaged goods sold online. We ensure that the product listings on our Website display declarations identical to those on the product’s label, which include the name and address of the manufacturer, country of origin, common product name, net quantity, best‑before or use‑by date, maximum retail price (MRP), and dimensions, where applicable【227709211911656†L1218-L1227】. Although the seller is responsible for the accuracy of these declarations, we take reasonable steps to ensure that the required information is displayed correctly【227709211911656†L1225-L1235】.

13. Compliance with Dark Pattern Guidelines

We adhere to the Central Consumer Protection Authority’s Guidelines for Prevention and Regulation of Dark Patterns 2023, which apply to all platforms offering goods or services in India【129025845464499†L70-L81】. In particular, we do not engage in practices such as:

• False urgency: We do not falsely state or imply scarcity to pressure users into making immediate purchases [purchases【129025845464499†L104-L128】.
• Basket sneaking: We do not add products or services to your cart without your consent【129025845464499†L130-L146】.
• Confirm shaming: We avoid using language or design elements intended to shame or guilt you into a particular choice [choice【129025845464499†L164-L170】.
• Forced action or subscription traps: We do not require unrelated purchases or make cancellation procedures unduly difficult【220466243790957†L111-L124】.
• Interface interference, bait and switch, or drip pricing: We disclose all costs up front and do not misdirect or obscure important information【220466243790957†L131-L154】.
• Disguised advertisements, nagging or trick questions: Advertisements are clearly labelled, we respect your choices, and we do not use confusing language intended to mislead【220466243790957†L166-L184】.

14. Children’s Privacy

Our Website is intended for business and bulk purchasing. We do not knowingly collect personal data from children under 18 years of age. If we become aware that a minor has provided personal data, we will promptly delete such information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in laws or our practices. We will post the updated policy on this page, accompanied by a revised “Last Updated” date. Your continued use of the Website after the change constitutes acceptance of the revised policy【933137310266586†L347-L349】.

16. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us at:

Wholesale Trend In Need
Mumbai, Maharashtra, India
Email: info@trendinneed.com
Phone: +91 95116 75301

Grievance Officer: Ritu Talreja
Designation: Founder & Grievance Redressal Officer
Email: info@trendinneed.com
Address: B/403, Waghani Vihar, Maharana Pratap Road, Narayan Nagar, Bhayander West, Thane – 401101, Maharashtra, India

The Grievance Officer will acknowledge complaints within 48 hours and endeavour to resolve them within 30 days in accordance with applicable e‑commerce regulations【221719007785100†L162-L165】.